We are a graphic design agency that always makes an impact.

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New vision for radiology

The VCU Department of Radiology is a truly amazing place, where scientific breakthroughs are saving lives. So how do you take all the technical information they need in an impact report, and make it look and sound as important as this place is? Here at Punch, we edited their heavy data-driven content and brought it to life in a bright, informational, graphic book. The impact report was exceptionally well received by the intended audience, and was shared at alumni events and fundraising activities, as well as with leadership, faculty and recruiters.

Going beyond the box for a packaging company

Max Solutions delivers innovative, sustainable specialty packaging solutions to its clients. So, they needed an innovative, sustainable brand identity that would reflect their forward-thinking vision. Guided by their tagline, “Bigger Than Packaging,” the Punch team crafted a dynamic logo, brand guide, and additional marketing materials. The logo’s unique dimensionality and vibrant color palette reinforced Max’s trailblazing approach—and the client loved how we visually expressed "bigger" in a powerful yet refined way. New photography highlighted their specialty packaging’s intricate die cuts, finishes, and textures. These high-quality images became the foundation for compelling marketing collateral, tradeshow displays, and web graphics.

Modernizing heritage

Established in 1845, Partagas is one of the most respected Cuban heritage brands. But in the 21st century, the brand’s historic clout didn’t register with younger consumers. General Cigar Co. engaged with Punch to audit the brand’s existing assets and develop a new brand identity system for their entire product line.

Designing for inclusion

With 48 million members, Elevance Health is the nation's second-largest health insurer. And every one of those members needs to understand their benefits—even if they’re among the 20% of Americans who are living with a disability.

That’s why we’re all about delivering on 508 compliance standards for accessibility. Whenever Elevance asks us to design an electronic document, we work closely with writers to determine page hierarchy for accessibility software, assign alt-text to images, and give the reader link descriptions and instructions. We also ensure a proper contrast level of all the colors throughout. The result: communications that are beautiful and readable for all.

Creating harmony in healthcare

Elevance Health is about improving lives—and you can’t do that without communication. So, to get decision influencers and subscribers talking to each other, the health insurer launched the Client Advisory Group (CAG).

When the group was planning their big 2024 meeting in Memphis, they called on Punch to develop a theme. We tapped into Memphis's rich musical heritage (Elvis! Johnny Cash! Booker T and the M.G.s!) and recognized that the CAG is all about working in harmony. We carried our theme through in digital branding and on-site materials that looked fun and cool, even though we had to abide by strict brand guidelines.

A very good year for an annual report

The Metropolitan Business League (MBL) significantly impacts Central Virginia's small, women-owned, and minority-owned businesses. Their numbers prove it—but who wants to look at a bunch of numbers? We made them interesting by developing an annual report with a clean, modern design that combined bold typography, engaging imagery, and structured layouts to enhance readability. Infographics helped simplify complex data, making financials and program outcomes easy to understand.

Punch’s design remained true to MBL’s brand, reinforcing its credibility and professionalism. The final report became a compelling tool for showcasing MBL’s growth, impact, and commitment to business empowerment.

Helping people who help animals

When Goochland Pet Lovers needed help with branding, we jumped at the chance and almost started begging. (Hey, who doesn’t love working for puppies and kittens?) This non-profit organization has numerous facets to its work in helping animals. They support a state-of-the-art shelter, work with youth organizations, raise money for animal medical care, and more. We created a brand with a full identity system that projects their positive, joyful personality, featuring separate logos for each entity, along with typography, color palette, and branded backgrounds. We did all the illustrations, too.

Celebrating a golden milestone

Richmond’s Massey Cancer Center has led the way in cancer research and treatment for 50 years. To recognize its anniversary, the center held a 50th Anniversary Golden Gala.

Punch created the theme for this milestone event, crafting a visual identity inspired by the ginkgo leaf, a symbol of hope, strength, and resilience. The gold ginkgo leaf became a central feature across invitations, press materials, web, and event décor. We also created a keepsake book, which captured Massey’s groundbreaking achievements over the years. Punch was proud to help bring Massey’s vision to life, creating a warm, inspiring theme to honor the past and look forward with hope.

Building beyond the box

Class A commercial contractor M.L. Bell needed to separate themselves from the competition by proving their unique approach to building. They partnered with Punch to align their visual identity with their vision for the company. The new M.L. Bell identity communicates that they do more than build rectangular boxes. They partner with their clients to create structures of all shapes that are developed based on needs and goals. Along with the new identity, Punch developed the firm’s brand guide, website, signage, marketing materials, and a truck wrap.

Punch pairs well with wine

Virginia wines have become an international sensation. And while almost all the credit goes to our fine vintners, we like knowing we’ve played a small role in their success by designing the Virginia Wine Board’s Paris Wine Show exhibit (very quickly, we might add!). The VinExpo Paris booth includes tasting stations featuring six of Virginia’s finest wineries–and while sipping, conventiongoers can enjoy watching a short video. Tres bien!

The power of storytelling

Red River Foods is one of the world’s leading suppliers of a wide variety of tree nuts, dried fruits, seeds, and specialty snacks. While the company has increased its product offerings over the last few years, their marketing materials were in need of a refresh. Red River Foods collaborated with Punch to bring many of their food offerings and culture to life, in product sheets and magazines that were both beautiful and educational. Through a mix of the farmer’s personal stories, product recipes, and product grading, the materials were quickly a hit with the company’s sales force and internal marketing team.

Creative on tap

Working with Strangeways Brewing, the Punch team designed a series of labels for their new offerings. First, the priority of communication was defined which is critical to ensure that enthusiasts can find their favorites among the visual noise on the shelf. Then the fun began.

Knowing their mantra is “Think Strange, Drink Strange,” we collaborated with Strangeways to develop unconventional concepts aligned with the products. We utilized the metallic label substrate and unique white plates to add metallic touches to the labels.