Punch would like to welcome you to our new home – 2015. W. Broad Street. We're excited to have an HQ that represents the way we work in these roaring '20s and can't wait to see you soon!
2015 W. Broad Renovation
Established in 1845, Partagas is one of the most respected Cuban heritage brands. But in the 21st century, the brand’s historic clout didn’t register with younger consumers. General Cigar Co. engaged with Punch to audit the brand’s existing assets and develop a new brand identity system for their entire product line.
Branding & Packaging
General contracting company VLED approached Punch with a challenge:
Capture the spirit of the firm in a new identity – name and all. The company had earned a reputation as a consultant in energy efficiency, helping building owners and operators cut their utility expenses, reduce their environmental impact, and create healthier spaces for occupants. After an extensive brand exploration, Punch landed on the name Bowerbird, inspired by a bird that builds highly intricate structures in an efficient way. A new logo, designed by Punch, fuses the visual of the bird with a bit of electricity.
Creative on tap
Working with Strangeways Brewing, the Punch team designed a series of labels for their new offerings. First, the priority of communication was defined which is critical to ensure that enthusiasts can find their favorites among the visual noise on the shelf. Then the fun began.
Knowing their mantra is “Think Strange, Drink Strange,” we collaborated with Strangeways to develop unconventional concepts aligned with the products. We utilized the metallic label substrate and unique white plates to add metallic touches to the labels.
Building beyond the box
Class A commercial contractor M.L. Bell needed to separate themselves from the competition by proving their unique approach to building. They partnered with Punch to align their visual identity with their vision for the company.
The new M.L. Bell identity communicates that they do more than build rectangular boxes. They partner with their clients to create structures of all shapes that are developed based on needs and goals. Along with the new identity, Punch developed the firm’s brand guide, website, signage, marketing materials, and a truck wrap.
Proof of smart design
Punch carried the M.L. Bell identity redesign through to their website, creating a clean, user-friendly site that shows their capabilities, industries served, and unique culture.
All of the ingredients for success
For more than 35 years, restaurant holdings company the Sandhu Group has excelled as a business. They needed to create a brand that would match that status. They called on Punch. We worked with Sandhu Group’s stakeholders to define their brand and positioning. From there, a new identity and website were created to communicate their values and performance and gain additional partnership opportunities within their target markets.
The Sandhu Group
Creating a program’s brand from the ground, up
Anthem is the nation’s second-largest insurance provider by membership, with 39.9 million Americans covered. It takes a village to reach those numbers, and that’s why Anthem relies on the performance of their trusted brokers. Punch worked with Anthem’s marketing department to develop ACE, a tiered rewards program that offers unique incentives to brokers who work to achieve Anthem’s strategic growth levels. Punch developed the ‘Reach Higher’ concept, along with a distinctive identity system and custom printed collateral to support the program’s rollout.
Branding & Collateral
National awareness for an international sport
US Youth Futsal needed to elevate their brand, to improve awareness and resonate with futsal families across the nation. They teamed with Punch to refresh their identity across the board. In addition to the main logo redesign, our team worked to develop a suite of logos for US Youth Futsal’s extensive programs, including Academy, I.D., Coach’s Education, Referee Development, and International Teams. Punch also developed in-depth brand guidelines to support the client’s internal graphics and communications.
US Youth Futsal
New name, new design
Ames Russell crafted a standout product and a loyal local following – but the branding for his honey just wasn’t sticking. Punch worked closely with Ames to simplify the product’s name and redesign its packaging, maximizing brand recognition on the shelf. AR’s Hot Southern Honey has since introduced an expanded line of flavors, and can be found in brick-and-mortar stores coast to coast.
Building homegrown talent across all healthcare fields
The Virginia Health Workforce Development Authority (VHWDA) looked to Punch to help them with one of their most important tools for attracting, educating, and recruiting students: The Virginia Health Career Book. Punch worked with the VHWDA to update the book’s design, so it would more strongly engage students and attract them to a career in healthcare. With its diverse portraits, clean design and reader-friendly individual career pages, the book makes it easy for students to explore career descriptions, requirements, salaries, and other specifics.
The power of storytelling
Red River Foods is one of the world’s leading suppliers of a wide variety of tree nuts, dried fruits, seeds, and specialty snacks. While the company has increased its product offerings over the last few years, their marketing materials were in need of a refresh. Red River Foods collaborated with Punch to bring many of their food offerings and culture to life, in product sheets and magazines that were both beautiful and educational. Through a mix of the farmer’s personal stories, product recipes, and product grading, the materials were quickly a hit with the company’s sales force and internal marketing team.
Red River Foods
Renée ConnellAccount Manager
Amy HentmanProduction Manager
Jeremy BibyAccount Manager
Heidi LaGrecaDirector of Operations
Anna EidelmanSenior Designer
Hannah IrelanStudio Designer
Donna TaylorOffice Manager
Boris ChurashevCreative Director
Cassandra WilderSenior Designer
Krystal TobiasStudio Designer
The people behind Punch
Punch is a creative agency based in Richmond, Virginia. Since 1994, our creative and production specialists have used their talents and intelligence to serve national and local clients across a wide range of industries.
Our team guides clients through today’s complex and changing marketing landscape by understanding what motivates people, what they take notice of, and what drives them to take action. Behind every beautiful design we create, there is deep, strategic thought.
Through our integrated suite of services and roster of strategic partners, Punch is able to take on a wide array of projects. We help our clients make an impact no matter how daunting their challenges or ambitious their goals. The more complex, the better.