Modernizing heritage

Established in 1845, Partagas is one of the most respected Cuban heritage brands. But in the 21st century, the brand’s historic clout didn’t register with younger consumers. General Cigar Co. engaged with Punch to audit the brand’s existing assets and develop a new brand identity system for their entire product line.

General contracting company VLED approached Punch with a challenge:

Capture the spirit of the firm in a new identity – name and all. The company had earned a reputation as a consultant in energy efficiency, helping building owners and operators cut their utility expenses, reduce their environmental impact, and create healthier spaces for occupants. After an extensive brand exploration, Punch landed on the name Bowerbird, inspired by a bird that builds highly intricate structures in an efficient way. A new logo, designed by Punch, fuses the visual of the bird with a bit of electricity.

Creative on tap

Working with Strangeways Brewing, the Punch team designed a series of labels for their new offerings. First, the priority of communication was defined which is critical to ensure that enthusiasts can find their favorites among the visual noise on the shelf. Then the fun began.

Knowing their mantra is “Think Strange, Drink Strange,” we collaborated with Strangeways to develop unconventional concepts aligned with the products. We utilized the metallic label substrate and unique white plates to add metallic touches to the labels.

Building beyond the box

Class A commercial contractor M.L. Bell needed to separate themselves from the competition by proving their unique approach to building. They partnered with Punch to align their visual identity with their vision for the company. The new M.L. Bell identity communicates that they do more than build rectangular boxes. They partner with their clients to create structures of all shapes that are developed based on needs and goals. Along with the new identity, Punch developed the firm’s brand guide, website, signage, marketing materials, and a truck wrap.

National awareness for an international sport

US Youth Futsal needed to elevate their brand, to improve awareness and resonate with futsal families across the nation. They teamed with Punch to refresh their identity across the board. In addition to the main logo redesign, our team worked to develop a suite of logos for US Youth Futsal’s extensive programs, including Academy, I.D., Coach’s Education, Referee Development, and International Teams. Punch also developed in-depth brand guidelines to support the client’s internal graphics and communications.

Building homegrown talent across all healthcare fields

The Virginia Health Workforce Development Authority (VHWDA) looked to Punch to help them with one of their most important tools for attracting, educating, and recruiting students: The Virginia Health Career Book. Punch worked with the VHWDA to update the book’s design, so it would more strongly engage students and attract them to a career in healthcare. With its diverse portraits, clean design and reader-friendly individual career pages, the book makes it easy for students to explore career descriptions, requirements, salaries, and other specifics.

The power of storytelling

Red River Foods is one of the world’s leading suppliers of a wide variety of tree nuts, dried fruits, seeds, and specialty snacks. While the company has increased its product offerings over the last few years, their marketing materials were in need of a refresh. Red River Foods collaborated with Punch to bring many of their food offerings and culture to life, in product sheets and magazines that were both beautiful and educational. Through a mix of the farmer’s personal stories, product recipes, and product grading, the materials were quickly a hit with the company’s sales force and internal marketing team.