Creating a program’s brand from the ground, up
Anthem is the nation’s second-largest insurance provider by membership, with 39.9 million Americans covered. It takes a village to reach those numbers, and that’s why Anthem relies on the performance of their trusted brokers. Punch worked with Anthem’s marketing department to develop ACE, a tiered rewards program that offers unique incentives to brokers who work to achieve Anthem’s strategic growth levels. Punch developed the ‘Reach Higher’ concept, along with a distinctive identity system and custom printed collateral to support the program’s rollout.