Building beyond the box

Class A commercial contractor M.L. Bell needed to separate themselves from the competition by proving their unique approach to building. They partnered with Punch to align their visual identity with their vision for the company. The new M.L. Bell identity communicates that they do more than build rectangular boxes. They partner with their clients to create structures of all shapes that are developed based on needs and goals. Along with the new identity, Punch developed the firm’s brand guide, website, signage, marketing materials, and a truck wrap.