Creating harmony in healthcare

Elevance Health is about improving lives—and you can’t do that without communication. So, to get decision influencers and subscribers talking to each other, the health insurer launched the Client Advisory Group (CAG).

When the group was planning their big 2024 meeting in Memphis, they called on Punch to develop a theme. We tapped into Memphis's rich musical heritage (Elvis! Johnny Cash! Booker T and the M.G.s!) and recognized that the CAG is all about working in harmony. We carried our theme through in digital branding and on-site materials that looked fun and cool, even though we had to abide by strict brand guidelines.