General contracting company VLED approached Punch with a challenge:

Capture the spirit of the firm in a new identity – name and all. The company had earned a reputation as a consultant in energy efficiency, helping building owners and operators cut their utility expenses, reduce their environmental impact, and create healthier spaces for occupants. After an extensive brand exploration, Punch landed on the name Bowerbird, inspired by a bird that builds highly intricate structures in an efficient way. A new logo, designed by Punch, fuses the visual of the bird with a bit of electricity.