Helping people who help animals

When Goochland Pet Lovers needed help with branding, we jumped at the chance and almost started begging. (Hey, who doesn’t love working for puppies and kittens?) This non-profit organization has numerous facets to its work in helping animals. They support a state-of-the-art shelter, work with youth organizations, raise money for animal medical care, and more. We created a brand with a full identity system that projects their positive, joyful personality, featuring separate logos for each entity, along with typography, color palette, and branded backgrounds. We did all the illustrations, too.