Heavy duty branding

Really Good Equipment sells reconditioned trucks and equipment—and they needed a brand identity to resonate with their no-nonsense, hardworking customer base. Their logo needed to work on everything from mudflaps to marketing materials. Punch combined a strong, earthy color palette, a bold industrial font, and subtle equipment iconography to create a look that pops across all platforms.

We also designed a perforated pocket card to be used at tradeshows. The perforated design allows the recipient to easily tear off and retain a business card after reading the promotional material. Feedback has been “really good.” If not better.