Creative on tapWorking with Strangeways Brewing, the Punch team designed a series of labels for their new offerings. First, the priority of communication was defined which is critical to ensure that enthusiasts can find their favorites among the visual noise on the shelf. Then the fun began.
Knowing their mantra is “Think Strange, Drink Strange,” we collaborated with Strangeways to develop unconventional concepts aligned with the products. We utilized the metallic label substrate and unique white plates to add metallic touches to the labels.