New vision for radiology

The VCU Department of Radiology is a truly amazing place, where scientific breakthroughs are saving lives. So how do you take all the technical information they need in an impact report, and make it look and sound as important as this place is? Here at Punch, we edited their heavy data-driven content and brought it to life in a bright, informational, graphic book. The impact report was exceptionally well received by the intended audience, and was shared at alumni events and fundraising activities, as well as with leadership, faculty and recruiters.